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Etihad relaunches its in-flight magazine Atlas in response to passenger demand !
November 1, 2017
IMM International has never been so right with the development strategy. Indeed, the leading Inflight Media Specialist to please to announce the latest IATA forecasts revealed end of October! By 2036, that is to say in 20 years or so, air passengers will nearly double to reach 7.8 Billion.
Etihad Airways, the airline based in the United Arab Emirates, which has won several awards for its dynamism and commitment to excellence, is re-launching its in-flight magazine “ATLAS”.
The airline’s priority is to constantly offer each passenger a personalized and memorable travel experience, with its exclusive in-flight entertainment services.
Atlas is a contemporary magazine with a premium “Travel & Lifestyle” editorial positioning, presenting the latest travel trends in an issue with a different “destination” theme each time.
Language: English (70%), Arabic (30%)
Frequency: Monthly renewal
Circulation: 35,000 copies
Distribution: On Board (classes first, business & economic) & Lounges Etihad
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