UK’s largest airline and the second largest in the world by international passengers. Started through a low-cost positioning based on marketing support to drive short-term direct response but beaten by ultralow cost carriers on headline prices and flag carriers on customer experience.
Easyjet aims at mapping and re-engineering the customer experience: air travel must be a journey.
EasyJet Key Figures:
815 destinations in 32 countries through Europe and Africa
86 million passengers each year
Fleet consists of 175 aircraft
Present in 132 airports
Strong positions in key markets: London Gatwick, London Luton, London Southend, Bristol, Edinburgh, Milan Malpensa, Naples, Venice, Nice, Basel and Geneva
Advertising media on EasyJet includes:
In-flight Magazine
Digital Media
Ambient Media
About the passengers:
48% are men VS 52% are women
64% are married VS 36% are single
41% of AB and 74% of ABC1
51% are aged 25-54 years old
25% of passengers are in senior management positions (CEO, Chairman, Company head, Director)
Advertising on Easyjet ensures an in-market audience throughout Europe to reach business decision makers and families traveling in a relaxed environment (leisure/holidays).
Contact one of our in-flight advertising specialists today to find out more on Easyjet advertising. Contact us
Traveller: This flagship inflight magazine is a smart and contemporary travel magazine. It offers a high volume and many low-cost advertising routes. It is composed of a variety of travel, sport, business topics through a mix of informative destination guides with strong report and lifestyle coverage.
- 78% of Easyjet passengers read the magazine
- 89% look for tourism advertising in the magazine
Boarding pass: second most important travel document after the passport. Can place a brand and target consumers according to: gender/nationality/language/age/destination rouge/departure airport), “Air Time” (brand-sponsored inflight free wireless entertainment system working on passenger’s smart devices to access audiobooks, e-books, maps, digital retain catalogues while on the flight. Associated advertising solutions will propose models ranging from channel sponsorship to branded content).
Easyjet website
Easyjet offers the opportunity to advertise inside the cabin on seatbacks.