Pan-European press: inflight magazine
- On 15 November 2012
The major players are the publications of the following national European airlines: Lufthansa Magazin with 1.43 million monthly readers, Air France Magazine with 969,000 readers, High Life of British Airways with 632,000 readers and Business Life of British Airways with 611,000 readers.
Once again this year, the Inflights prove their ability to target the high-end European market. They also appear to be complementary to News press titles, such as Time (1.56 million readers) and The Economist (1.34 million readers). On the Select Top 3% target, Lufthansa Magazin comes in first position with an audience of 581,000 readers, ahead of The Economist and Time which have respective audiences of 513,000 and 501,000 readers.
For advertisers who wish to target CEOs and other international senior executives working in companies with more than 50 employees, remember that 33.9% of them read the European Inflight press and 20.6% read the weekly and bimonthly Pan-European press (Bloomberg Business Week, The Economist, Newsweek, Time, Forbes and Fortune).
