The Global Shopper

The Phenomenon: The progression of tourism

• In 2013, there were 1.088 million international tourists
• According to the IATA (International Air Travel Association), in 2017 there will be 700 million air travelers
• The most visited region is Europe
• Tourism and shopping have become closely associated
• There is more and more spending on luxury products, outside the domestic market

The Global Shopper:

• The global shopper is a fast-growing target, representing a global value of 48 billion euros in 2013
• The global shopper represents more than 60% of luxury brand sales
• He travels mainly by air, for leisure and infrequent
• The global shopper spends 4 times more than the local shopper and he is ready to spend with impulse
• 63% of global shoppers are between 18 and 39 years old
• The number 1 consumer is the Chinese global shopper; the Russian takes 2nd place
• Other markets are emerging such as Brazil and the Middle East

Finally, the global shopper is an online target, the Internet being its main method of booking for tourism/holidays (65% in 2014).

IMM has several research tools to extract the necessary knowledge and skills related to the different global shoppers and the various nationalities of travelers around the world.