Lufthansa In-flight Advertising

Lufthansa is Germany’s flagship airline and the leading European carrier in terms of international passenger traffic. Founded in 1953, it has grown to become a global aviation powerhouse, offering flights to over 190 destinations in more than 70 countries.

As part of the Lufthansa Group, Lufthansa is a strategic airline that ensures a vast number of connections through code-share agreements and its major airport hubs in Frankfurt and Munich, facilitating seamless travel across continents.

Lufthansa is a founding member of Star Alliance, the world’s largest airline network, providing passengers with access to an extensive global route network, premium services, and benefits for frequent flyers.

economy to luxury first class.

Renowned for its high standards of service, Lufthansa is certified 4 stars Airline (Skytrax).

As Germany’s flagship airline, with market-leading international traffic, a strong European presence, and a commitment to service excellence and innovation, Lufthansa remains one of the most influential and respected airlines in the world.

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Lufthansa Key Figures:

  • 196 destinations in 71 countries around the world

  • +60 M passengers carried in 2024

  • 18 820 flights on average per month.

  • Fleet consists of 300 aircrafts

 About the passenger:

  • 53% Male VS 47 % Female

  • 48% 18-49 yo | 52% >50 yo

  • 39% of travelers travel for business reasons

  • Lufthansa’s passengers are highly quality conscious and have a strong interest in consumer goods.

Advertise with the Lufthansa Media Ecosystem:

  • In-flight TV (Seatback Screens)

  • Digital Media

  • OOH & DOOH in VIP Lounges

Lufthansa is Germany’s most popular travel and tourism brand. Use the image of the Lufthansa brand to place your advertising in a targeted manner and achieve a high advertising impact for your company.

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Contact us today to find out more about LUFHTANSA advertising. Contact us

LUFTHANSA, in line with its commitment to environmental sustainability, has adjusted its on-board offerings to reduce weight.

As a result, Lufthansa official inflight magazine is no longer available.
From now on, Lufthansa’s inflight media offerings will focus on their in-flight video system.

Lufthansa Inflight Entertainment offers the best entertainment on board : current blockbusters, classics of film history, TV series highlights, documentaries, sitcoms, music and games make for an entertaining flight.

Facts:

  • More than 250 movies and around 300 TV productions provide an exclusive advertising environment in all booking classes.
  • 1.3 million of passengers on a long-haul flight every month.
  • Passengers spend around 4,9 hours per long-haul flight

With Lufthansa audio and visual systems connects brands with engaged consumers through pre-roll and customized content (Advertorial).

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IMM offers digital display for target LUFTHANSA confirmed travelers before, during and after their trip, contact our digital team to know more about it.

Contact Digital Team

There are also OOH and DOOH opportunities with Lufthansa, available at major German airport hubs such as Frankfurt, Munich, and Berlin. These include specific displays targeting First and Business Class travelers in Lufthansa’s VIP lounges, a network of 17 lounges across Germany

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