Why advertise Inflight TV ?

For each of its 180 partner airlines, IMM international represents their in-flight video entertainment system – broadcast on all seatback screens in first class, business class and economy class.

Your advert will be played before every movie, TV Show or any programs selected by the passengers – a length from 20 seconds to 2 minutes.

Long-format, branded content, channel sponsorship and podcast are also available as advertising formats.

Our airlines partners are offering an outstanding collection of the hottest Hollywood films and chart-topping music.

Inflight TV advertising is a unique opportunity to showcase your brand in a premium environment- high quality screens with high resolution – to a captive audience consisting of high-end consumers as well as frequent flyers and business travelers.

90% of them using the IFE Video system

N°1 favorite activity on long haul flights is WATCHING TV on board for 72% worldwide passengers.

IMM International has developed targeted on-board TV packages to reach your audience by routes and classes.

Inflight TV Insight :

• In-flight video makes passengers active in their choices, with a captive in-flight environment forming part of the user experience.
• A natural focus on board during the flight
• Top content sections : Movies 79% – Series 63% – News & Documentaries 29% – Music : 50%
• 85% of travelers interviewed remembered at least one spot
• 81% remember the name of the brand
• Looking to the future 65% of passengers would also access inflight entertainment via their own devices.
• 75% of carriers have invested and for some of them launched their wireless entertainment system on their short, medium haul & long haul.

Our digital solutions that uses first-party data directly from the airlines and partners’ booking engine which allows a brand to target travelers at the precise time they are searching for airline tickets, when they are looking for a hotel or activities at a certain destination, or directly target confirmed travelers before, during and after their trip.

E-Marketing to travelers

• Advertise on Travel Agency Document to accompany air travelers through their travel purchase process and provide them with key information related to the trip
• High level of document retention and review rates
• Viewed regularly during the booking process
• Advertising direct emails to future passengers under the name of the travel provider.
• Target a specific audience to tailor your offer to each traveler, making it a highly relevant and personalized experience to every customer.
• High Open Rates and CTR

80% of passengers use a website to book their flight

Data & Retargeting solutions

• (Re) Connect with your passenger audience
• Target travelers either before or after flight
• Advertise on premium websites
• Real time reporting and optimization

Geotargeting

Advertise exactly within the radius where your future customers are! IMM’s technology will display your ad within distance of whatever location you specify on the mobile device of yours.

Main communication objective : DRIVE TO STORE & E-COMMERCE.

Using Geotargeting helps to:

• Be relevant
• Prompt action
• Advertise in your own consumers’ environment
• Influence passengers and drive them to stores at the airport or in the city.

82% of passengers would like more activities, services and entertainment in airports

Airport Wi-Fi Sponsoring

• Airport Wi-Fi sponsorship available in various international Terminals
• A captive audience, with 100% share of voice, and active engagement in a lean-forward environment
• Targeting location, terminal, device, OS, language, dayparts

52% of passengers use airport Wi-Fi after going through security

On Board Wireless IFE System

Reach a potential of 50 Mio Passengers/Month on Short/Medium haul flights through passengers’ personal devices on board: tablets, laptop, Smartphone, IOS/Android. Choose from 3 ad formats of your choice: Homepage Tile OR Rotating Banner OR Video.

• Qualitative digital advertising with IAB standardized ad formats
• Targeted audience
• Creative capping
• Sequenced messaging
• Ad hoc Microsite
• Lead Generation
• Reporting day +1
• Optimization

98% of passengers carry one of their electronic devices on board

On Board Wi-Fi Advertising

Promote your brand with Wi-Fi on board solutions thanks to our airline partners, representing 50 million passengers per month

• Passenger connects to the Wi-Fi platform on-board and sees the advertising prior to pay for the connectivity
• They can click the ad and discover the advertiser’s whitelisted website even without paying for connectivity

Airport lounges are essentially extensions of an airline’s brand. They provide exclusive services in a relaxing, sophisticated setting, away from the stress of the airport terminal. Travelers who use airport lounges are generally more relaxed, and are therefore in a state of mind which is more receptive to advertising.

Lounges welcome 35% of frequent travelers, mainly First & Business Class (i.e. 5 million passenger across Europe).

Special Operations dedicated to your Brand & Products :

• Special leaflets dispatch, an effective way of reaching the right target at the time
• VIP Lounge Digital Screens Panels, an engaging platform to podcast your brand and engage the passenger
• Wifi Lounge Sponsoring, Free Wi-Fi sponsored by your Brand in selective Lounges.
• Special operations for a luxury and impressive visibility ( branded experience corner or room , product placement, video wall,…)

A frequent flyer spends an average of 52 minutes in a lounge more than in the duty free area.

High Recall 88%

IMM International has developed partnerships with a large number of airports around the world and we are able to offer hard-hitting displays targeting audiences departing from, transiting through and arriving at an airport.

• Ultra-modern digital screens network that define the state of the art in airport advertising.
• Impactful digital or static formats
• Dominant wrapping & eye catching locations.

Airport advertising – 2 main communication objectives

• Brand Awareness
  • Consolidate your brand awareness in a unique environment targeting a captive and affluent audience.
  • Airport advertising drives brand consideration (international, influential, modern, innovative, agile,…)
  • Stand out in key locations to reinforce your brand top of mind.
• Drive to Store
  • Airport advertising creates strong call to action where shopping in an integral part of the travel experience.
  • High-Dwell Time environment
  • Tactical campaigns to influence passengers at strategic touchpoints of their journey.

79% like to try new products at the airport.

42% will visit a brand’s website or store after seeing that brand’s airport ad.