As more and more people travel at higher frequencies, our in-flight media offering becomes stronger and more accurate.
In-flight media is unique in today’s advertising environment, due to the growing number of travelers and their changing behavior.
IMM has unrivalled expertise, understanding and knowledge of who travels, where they travel, how they travel and when they travel.
In-flight Magazine advertising provides a unique to reach an affluent readership for media buyers and brand owners.
The magazines are produced by quality publishers with award-winning content and used by prestigious, high-end brands to support their advertising campaigns.
In-flight magazine advertising is a proven method to target frequent flyer/business traveler market – high-earners decision-makers and opinion leaders. An airplane cabin provides a captive environment and a receptive moment. Therefore, it is the perfect opportunity to your brand.
90% of the In-flight magazines worldwide
IMM International offers access to advertising opportunities in more than 100 in-flight magazines affiliated to airlines worldwide.
30 minutes: average time spend reading per passenger
13 million copies/month
74% of travelers read in-flight magazine
For each of its 140 partner airlines, IMM international represents their in-flight video entertainment system – broadcast on all seatback screens in first class, business class and economy class.
Your advert will be played before every movie, TV Show or any programs selected by the passengers – a length from 20 seconds to 2 minutes.
Long-format, branded content, channel sponsorship and podcast are also available as advertising formats.
Our airlines partners are offering an outstanding collection of the hottest Hollywood films and chart-topping music.
Inflight TV advertising is a unique opportunity to showcase your brand in a premium environment- high quality screens with high resolution – to a captive audience consisting of high-end consumers as well as frequent flyers and business travelers.
90% of them using the IFE Video system
N°1 favorite activity on long haul flights is WATCHING TV on board for 72% worldwide passengers.
IMM International has developed targeted on-board TV packages to reach your audience by routes and classes.
In-flight TV Insight :
• In-flight video makes passengers active in their choices, with a captive in-flight environment forming part of the user experience.
• A natural focus on board during the flight
• Top content sections : Movies 79% – Series 63% – News & Documentaries 29% – Music : 50%
• 85% of travelers interviewed remembered at least one spot
• 81% remember the name of the brand
• Looking to the future 65% of passengers would also access inflight entertainment via their own devices.
• 75% of carriers have invested and for some of them launched their wireless entertainment system on their short, medium haul & long haul.
Our digital solutions that uses first-party data directly from the airlines and partners’ booking engine which allows a brand to target travelers at the precise time they are searching for airline tickets, when they are looking for a hotel or activities at a certain destination, or directly target confirmed travelers before, during and after their trip.
80% of passengers use a website to book their flight
Advertise exactly within the radius where your future customers are! IMM’s technology will display your ad within distance of whatever location you specify on the mobile device of yours.
Main communication objective : DRIVE TO STORE & E-COMMERCE.
Using Geotargeting helps to:
82% of passengers would like more activities, services and entertainment in airports
52% of passengers use airport Wi-Fi after going through security
Reach a potential of 50 Mio Passengers/Month on Short/Medium haul flights through passengers’ personal devices on board: tablets, laptop, Smartphone, IOS/Android. Choose from 3 ad formats of your choice: Homepage Tile OR Rotating Banner OR Video.
98% of passengers carry one of their electronic devices on board
Promote your brand with Wi-Fi on board solutions thanks to our airline partners, representing 50 million passengers per month
Airport lounges are essentially extensions of an airline’s brand. They provide exclusive services in a relaxing, sophisticated setting, away from the stress of the airport terminal. Travelers who use airport lounges are generally more relaxed, and are therefore in a state of mind which is more receptive to advertising.
Lounges welcome 35% of frequent travelers, mainly First & Business Class (i.e. 5 million passenger across Europe).
Special Operations dedicated to your Brand & Products :
A frequent flyer spends an average of 52 minutes in a lounge more than in the duty free area.
High Recall 88%
IMM International has developed partnerships with a large number of airports around the world and we are able to offer hard-hitting displays targeting audiences departing from, transiting through and arriving at an airport.
Airport advertising – 2 main communication objectives
79% like to try new products at the airport.
42% will visit a brand’s website or store after seeing that brand’s airport ad.
Maximize your brand exposure by advertising on Boarding Passes and Travel Agency Documents. These highly viewed digital documents — sent to passengers upon booking confirmation — are essential for travelers, offering key flight details such as departure time, terminal, and flight number. With an impressive 99% open rate, advertising on these documents ensures your message reaches a captivated audience.
Capture the attention of travelers at the most relevant moment with our effective, high-impact advertising solutions.
