A new In-flight market place
- On 1 October 2018
Key digital In-flight solutions
As a reminder, while AirSAS, its well-known in-flight ad-serving solution, places ads based on age, gender, passenger nationality or airline route, AirPMP matches airline offers and advertiser demands. IMD and IMM strategic target are clear: optimize the buying and selling of ad space.
Moreover and good to know: real-time statistics on total impressions and click-through rate are updated at every aircraft takeoff and landing.
Strong positioning and presence worldwide
For this big launch, IMM and its digital subsidiary IMD have chosen a key venue: the APEX show held in Boston last week. They will also be attending the TFWA exhibition 2018 this week: a good way to address airlines and the travel retail Industry alike about their powerful solutions already serving many airlines and advertisers among which: Coca-Cola, HP, LG electronics…
At this occasion, Jean-Marc Chevassus, CEO of In-flight Media Digital said: “We provide the ability to target, monitor and report ad campaigns without consuming any bandwidth. This is our positioning: to ad serve the right campaign at the right moment to the right passengers with the right message.”