Cathay Pacific In-flight Advertising
Cathay Pacific is a leading international airline based in Hong Kong. The airline flies to numerous destinations, with a certain focus between Asia and North America and Europe. Cathay Pacific is one of the founding members of the Oneworld Global Airline Alliance. The airline is also associated to Dragonair, a popular airline which primarily flies to Asian destinations.
Cathay Pacific Key Figures:
- 57 destinations in 31 countries around the world
- 1 million passengers per year
- Main hub: Hong Kong International Airport (HKG) – Hong Kong
- Fleet consists of 145 aircrafts
- Oneworld Alliance
Advertising media on Cathay Pacific includes:
- 3 x Inflight Magazines
- Inflight TV
- Digital Media
- Ambient Media
About the passengers:
- 53% female VS 47% male
- 7% are 31-50 years old
- 49% have an annual income higher than $100,000 (80% for the gold and diam card members)
- 22% are business travelers VS 67.5% are leisure travelers (independent holidays, visiting relatives /friends, package holiday)
Cathay Pacific is a great airline for a brand to be associated with as it has many innovative advertising opportunities, is a world-renowned brand and has a specific link to Asia.
Find out more directly from the experts at IMM International. Contact us today.
Magazine
TV
Digital
Ambient
Airport Lounges: Visitors to Cathay Pacific’s world-beating premium passenger lounges have time on their hands – with work to do or websites to browse for pleasure. You can be present with special events, displays, scrolling messages on TV, Wi-Fi landing page…
Cathay Pacific provides others creative opportunities for tailormade high-impact promotions. Contact our team to discuss innovative ambient ideas for delivering your campaign messages.
StudioCX Inflight TV: Cathay Pacific’s state-of-the-art StudioCX interactive entertainment system reaches all seats in all classes. Each seat has a personal TV that can access On Demand TV or 20 video channels. It’s always prime time for your TV spots, showing before the latest Hollywood blockbuster, hit TV show or major sports event.
- 88% catch up with favorite movies/TV shows
Airshow: Everyone loves to see a map of their flightpath when they are in the air. Airshow takes flight and arrivals information to a new level of sophistication.
- 61% watch/refer to a moving map at least one
Discovery: The standard in-flight magazine of Cathay Pacific is Asian-based and offers a global outlook. The magazine has a contemporary design and is a valuable brand extension for the Cathay brand.
Shop: This magazine provides luxury products of the best brands in the world in the magazine of the shop. They just place an order with the crew to buy the product in flight or at home.
The Journey: This magazine is a bi-monthly magazine for Cathay pacific and Cathay Dragon employees produced by the Internal Communications team.
- 75% typically read the inflight magazine onboard
- 43% get shopping ideas from inflight magazine
Wi-Fi: Cathay Pacific enables customers to take advantage of streaming technology on their mobiles, tablet and laptops – and enable you to deliver your messages in new and innovative ways.
Wireless IFE: this system allows passengers to watch a selection of movies and series by Cathay Pacific on their own electronic devices.
Contact our team to discover the other solutions such as: digital versions of magazines, e-news…