China Eastern In-flight Advertising
China Eastern is a major Chinese airline operating domestically, regionally and internationally. It is China’s second-largest carrier by passenger numbers and the No.7 in passenger capacity in the world. In 2012, China Eastern Airlines carried. The company has a strong traffic on routes in Asia, North America and Australia. The airline is looking to exploit the domestic market potential to extend flight frequencies from Shanghai to other Chinese cities. It is also increasing its flight frequencies to foreign destinations in order to accelerate the pace of growing internationally.
China Eastern Key Figures:
- 223 destinations in 34 countries around the world
- 7 million passengers per year
- Fleet consists of 581 aircrafts
- Hubs: Shanghai Pudong International Airport and Shanghai Hongqiao International Airport
- Flight frequency: 56,000/ month
- SkyTeam Alliance
Advertising media on China Eastern includes:
- 1 x in-flight magazines
- In-flight TV
- Digital Media
- Ambient Media
About China Eastern passengers:
- 65% male VS 35% female
- Average age of readers is 33 years old
- 37% are business travelers VS 38% are leisure travelers
- 72% have a household income higher than $150,000
Advertising with China Eastern is a good way to raise brand awareness amongst high-end Chinese consumers, business travelers thanks to the international covert proposed by the company.
Contact IMM International today to find out more about advertising on China Eastern.
Magazine
TV
Digital
Ambient
Airport Lounges: VIP Lounges are a good place to advertise and focus on the most affluent passengers.
Many other opportunities are to show your brand as plane body spray, tray table, headrest cover during the flight: the position is found to be one of the most eye-catching and direct advertising positions in the cabin.
TV adverts are available in domestic and international flights, for 1 month. The number of China Eastern AVOD personal TV is 16,842.
Connections: This magazine is present in all the flights and in VIP Lounges. The magazine is distributed on board all China Eastern Airlines’ domestic, regional and international flights, as well as offices in the United States, Japan, South Korea, Singapore, France, Germany and Spain.
Boarding Pass: Advertising opportunities via boarding passes which is the required document to board on planes. Each passenger must hold this pass in hand until the time when boarding.