China Southern In-flight Advertising
China Southern is one of the SkyTeam Alliance members, one of the most important airline alliances in the world. The airline is not only serving all Asian regions such as China, Hong Kong and Macau, but also internationally including destinations in Oceania, Europe and North America. The Group is operating several subsidiaries such as Xiamen Airlines, Southern Airlines (Group), Shantou Airlines, Zhuhai Airlines, Guizhou Airlines and Chongqing Airlines.
China Southern Key Figures:
- 211 destinations in 41 countries around the world: highest number of route and destination in Asia
- 4 million passengers each year
- Fleet consists of 700 aircrafts (n°1 fleets size in Asia and n°3 in the world)
- SkyTeam Alliance
Advertising media on China Southern includes:
- 2 x in-flight magazines
- In-flight TV
- Digital Media
- Ambient Media
About China Southern passengers:
- 58% maleVS 42% female
- 60% are 35-55 year sold
- 45% are business travelers VS 21% are leisure travelers
Advertising on China Southern inflight media primarily allows you to target an Asian audience travelling between many Asian destinations but also Asian passengers flying to Europe, the Middle East and the USA. Asian consumers’ purchasing power is increasing annually which is why this market is full of opportunities.
For more details about China Southern inflight media, contact one of our inflight media specialists who can optimize your media plan.
Magazine
TV
Digital
Ambient
On board: Aircraft body spray, headrest cover advertisements, tray table…
TV adverts are available in international flights, for 1 month. The inflight TV represents an audience of 3,315,000 auditors.
Readership of China Southern Airlines’ in-flight magazines is ranked n°1 in Asia
Gateway: Inflight magazine published every month and distributed on-board all China Southern flights and distributed within the VIP lounges of the airline. Gateway targets an exclusive Chinese high-end audience as it is only published in Chinese.
Nihao: This inflight title is distributed monthly to First and Business passengers and in the VIP lounges of China Southern. This bilingual (Chinese/English) title reaches international passengers who have a higher-end lifestyle.
Boarding pass: Advertising opportunities via boarding pass which is the required document to board on planes. Each passenger must hold this pass in hand until the time when boarding.