KLM In-flight Advertising
Flagship carrier of the Netherlands, KLM is one of the two primary airlines in the Air France-KLM Group. With Air France it serves a dual network from hubs in Paris and Amsterdam, providing worldwide scheduled passenger and cargo services. Founded in 1919, KLM Royal Dutch Airlines is the longest standing airline in history. KLM has been named the most sustainable airline in the world 12 years in a row, the safest and the most punctual airline of Europe.
KLM Key Figures:
- 166 destinations* in 82 countries around the world (*direct flights only)
- 4 million passengers each year
- Hub: Amsterdam Shirphol Airport
- 4,925: average flights per week
- Fleet consists of 116 aircraft
- Skyteam Alliance & Air France KLM Group
Advertising media on KLM includes:
- In-flight magazine
- In-flight TV
- Digital Media
- Ambient Media
About the passengers:
- 55% male VS 45% female
- 43% are business passengers VS 57% are leisure passengers
- 84% have an ABC1 income, high consumption power and are above-average spenders
- 58% are 25-54 years old
- 13% of passengers are board directors
- 31% of passengers are frequent flyers (+Air trips/year)
Advertising on KLM provides access to the biggest European airline flying to Asia, North America and the Middle East.
Contact one of our in-flight advertising specialists today to find out more on KLM Royal Dutch Airline advertising
Magazine
TV
Digital
Ambient
KLM Lounge: Schengen/ICA
- 160,000 visitors per month
- Average time spend 40-90 minutes
- International audience
- High reach of frequent flyers -Airport Advertising
A large variety of advertising opportunities at the KLM lounges:
- Placement of Company Brochures / Leaflets / Magazines
- Screensaver / Banner / Ad on pc’s
- Wi-Fi sponsoring
- Billboard advertising (app 7700-2650 mm)!
- TV commercial 30-60 sec (25 screens)
- (Manned) Promotion stands and more unique propositions
Inflight Television: spots before movies, packages, banners, onboard sampling…
- Average monthly reach: 900 000 passengers (ICA flights only) up to 2,7 million passengers
- More than 1,000 hours of interactive entertainment
- Multiple language channels
- Movie channels of all sorts
- TV and music channels
Holland Herald: The Holland Herald is a high end and stylish magazine providing true reading pleasure during flights to over 2.7 million passengers every month. It was launched in 1966 (oldest inflight magazine in the world). Unique and exciting stories are emphasized through visual storytelling, breathtaking photography, innovative content and quality journalism – superbly written and researched. The Holland Herald.
Flying Dutchman: Flying Dutchman is the four-yearly magazine for frequent flyers: Flying Blue Elite and BlueBiz members and corporate customers. In the magazine you will find extensive and atmospheric travel reports, news about the Flying Blue and BlueBiz program, backgrounds about KLM, interviews with famous travelers and much moreSky High: KLM’s bi-monthly duty-free magazine distributed at every seatback on board all KLM planes. Customized cover positions are available on this magazine.
- Boarding pass travel documents: possibility to place advertising messages on check in reminder emails and print-at-home boarding passes (so that the message is visible offline and online). Campaigns and messages can be tailored on various segmentation criteria’s such as location, age, gender, destination…
- KLM Check-in email
- KLM Mobile (t.b.a)
- KLM Wifi Sponsoring: 183,000 logins per month