Communication in Air France VIP lounges

IMM France dresses an Air France lounge in the colours of the Givenchy brand

What could be more impactful for a brand than to create its own space in a place that is highly frequented by CSP+ people and where their level of receptiveness is high? Thanks to its experience and network, IMM International worked with Air France to offer Givenchy a brand corner in its own image to present its products and offer targeted at businessmen. The aim was to boost Givenchy’s reputation and image, and showcase its new products. Results guaranteed!

IMM UK innovates in events and digital technology

IMM UK worked with Air France to set up a digital advertising campaign in the VIP lounges at CDG. For 4 weeks in June, on arrival, passengers were invited into an HP area, where they were greeted by hostesses and shown the latest tablets. It was a high-impact, unforgettable brand experience for passengers! In addition, a TV campaign was broadcast on 7 screens in the VIP lounges, with a 30′ advertising spot shown every 4 minutes. HP is very pleased with the results and is already in discussions for a second campaign by the end of the year. This operation demonstrates IMM’s ambition to develop its digital offering and innovate through new media.