Media Global Passenger Study Reveals The Habit Of International Affluent Travelers

On 21 June 2017

Having studying nearly 10 million passengers worldwide, here are the key findings: Why are they traveling What are they looking for when flying? As you can see, advertisers looking to position their brands can reach these affluent travelers as their consumption of international media is very high.

IMM International Launches The First In-Flight Ad Server

On 12 June 2017

Coca-Cola and Le Moulin rouge are the very first advertisers to use AirSAS in order to reach their audience. Thanks to its new technology and own Ad Server, IMM International allows advertisers to communicate on classic websites and mobile apps in airplane cabin on passenger’s personal devices while targeting the passengers’ nationality, age, gender and […]

IATA Forecasts Passenger Demand to Double Over 20 Years

On 24 October 2016

The International Air Transport Association (IATA) expects 7.2 billion passengers to travel in 2035, a near doubling of the 3.8 billion air travelers in 2016. The prediction is based on a 3.7% annual Compound Average Growth Rate (CAGR). However, IATA denounces the negative effects of protectionism on the growth outlook. IATA estimates that 7.2 billion […]

IMM launches its digital department

On 11 October 2016

IMM international has announced the opening of its digital department that will be focusing on advertising campaigns on digital platforms. This brand new department that has started in September 2016 will be directed by Jean-Marc Chevassus. IMM Digital allows advertisers to reach travelers at every stage of their journey on their personal device, from the […]

The Brazilian Traveler

On 26 May 2015

Characteristics of the Brazilian traveler: Brazilian outbound departures and tourist expenditure have more than doubled since 2007 reaching nearly 45 billion in Brazilian reals in 2012 and nearly 8 million outbound departures The U.S. is the most popular outbound destination and number one shopping destination for the Brazilian traveler Due to strong cultural links as well as historical attraction and shopping opportunities, Europe is also a key destination for Brazilians, with […]

The Global Shopper

On 10 March 2015

The Phenomenon: The progression of tourism The Global Shopper: Finally, the global shopper is an online target, the Internet being its main method of booking for tourism/holidays (65% in 2014). IMM has several research tools to extract the necessary knowledge and skills related to the different global shoppers and the various nationalities of travelers around […]

Target passengers at the Middle East’s leading airlines

On 14 November 2013

In 2013, companies from the Middle East and Asia occupied the entire top 10. If Emirates has become the best company in the world (quality of check-in, boarding, cleanliness of the cabins, food and entertainment on board) ahead of Qatar Airways, Etihad Airways takes the palm of the best “First Class” and Turkish Airlines comes […]

Communication in Air France VIP lounges

On 25 June 2013

IMM France dresses an Air France lounge in the colours of the Givenchy brand What could be more impactful for a brand than to create its own space in a place that is highly frequented by CSP+ people and where their level of receptiveness is high? Thanks to its experience and network, IMM International worked […]

The European Business Travellers

On 18 December 2012

The European Business Traveller is usually a man (68%), aged 35-54 y.o. (60%), married (84%) and who owns a Bachelor degree or a MBA (60%) from a reputable university. He is affluent as 56% earn 50k€ + per year as personal income.

Pan-European press: inflight magazine

On 15 November 2012

Suite à la sortie des derniers résultats de l’étude EMS 2012, les Inflight magazines confirment à nouveau leur efficacité à toucher les consommateurs fortunés et les décisionnaires en entreprise. Sur le Top 13% des adultes dans 17 pays européens, les Inflights dominent avec 15,9% de pénétration et 31,6% sur le Top 3% de la cible EMS Select.

Chinese Travel Abroad for Luxury Items

On 10 May 2012

Chinese carriers are expected to transport 320 million passengers in 2012 - registering a double-digit growth rate this year (+10%), according to figures from the Civil Administration in China. Beijing is predicted to become the number one airport worldwide, eclipsing Atlanta, the leader for many years.

The In-flight Media, a guaranteed tool to reach High Earners

On 9 February 2011

IMM proposes more than 240 magazines in 150 airlines worldwide and 26 million monthly copies to reach over 144 million of AB+ Readers. Available in its portfolio over 30 titles distributed in First and Business classes specifically designed to target AB++ Readers.

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