Benefits of In-flight Advertising
Captive Audience According to U.S. Airways, on-board advertising brings in about $20 million a year. In-flight adver...
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February
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Luxury Travel Trend of the one percent wealthiest of Americans
Top 1% is defined as having Household Income of $400k+ or net worth of $8 million+ and the Top 5% having Household Incom...
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January
Chinese outbound travel during Chinese New Year 2016
According to Laihuihui, Chinese online travel agency, as drawing near of the end of 2015, 57.56% users are determined to...
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January
The Chinese Luxury Consumer
Bomoda, which specializes on researching Chinese consumers, has released studies indicating that Chanel is the most-purc...
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July
IMM Italy is proud to announce its brand new representation for Singapore Airlines media and Qatar Airways media!
IMM Italy is based in Milan and now represents media for Singapore Airlines and Qatar Airways. These two airlines are so...
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June
The Brazilian Traveler
Characteristics of the Brazilian traveler: Brazilian outbound departures and tourist expenditure have more than do...
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May
Airports’ WiFi
Connect with your customers in front of your shop Consumers are provided with Free Wi-Fi in exchange of a guarante...
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February
The development of air traffic and its Inflight target
The reasons a new decade of growth in the global economy of 3% per year is announced, assuming 1 point from global GD...
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September
Private Aviation on the rise
Naturally, those who are able to travel by private jet are high-end consumers with a high net-worth (annual incomes are ...
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February
Digital Revolution in Inflight Advertising
For today’s digital-savvy media planners and marketers, this means that they can align their inflight advertising camp...
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January