Air China, member of the Star Alliance network is also the flag carrier of China. Air China operates both international and domestic flights for passengers and cargo services. The airline flies to a growing number of destinations in Asia, the Middle East, Australia, North America and Europe. Air China is also one of the most popular domestic airlines in China, providing for the increasingly mobile and affluent Chinese market. The airline’s philosophy is based around 4 principles: credibility, convenience, comfort and choice.China’s state controlled national flag carrier is also its largest by market value, and second to China Southern Airlines in fleet size. Air China is also the leading domestic provider of scheduled passenger and cargo services.
Air China Key Figures:
193 destinations in 42 countries around the world
90 million passengers per year
263 domestic routes
Fleet consists of 365 aircrafts
Star Alliance
Advertising media on Air China includes:
2 x in-flight magazines
In-flight TV
Ambient Media
About the passengers:
42% male VS 58% female
89% are 25-45 years old
41% have an income higher than 200.000€
Advertising in Air China’s inflight magazine is one of the best way to build brand awareness among high-end Chinese consumers, who are increasingly traveling abroad for holidays, studies, work and luxury shopping.
Contact un for more information about Air China advertising opportunities. Contact us
The Wings of China: This is a general interest inflight magazine, which features columns of travel, history and worldwide culture. The Wings of China is the standard In-flight magazine of Air China which is distributed on all international and domestic flights.
China Charm: China Charm is the premium magazine of Air China distributed in First & Business classes and in Air China’s airport lounges.
Possibility to advertise with:
Air Panorama: Air China’s major on-flight entertainment program, available on all planes with Big Cabin video play system for flights longer than 1h30.
AVOD is the Video-On-Demand System on Air China airplanes which provides individual entertainment experience to travellers.
Several advertising opportunities such as Wi-Fi sponsoring, special leaflets dispatch or product sampling are available in Air China lounges.