Easyjet appears todays as one of the most innovative airlines in Europe. From a low-cost positioning, the company has taken a series of actions to re-position as a creative airline offering original in-airport and in-flight experiences. The measures included the release of advertising campaigns (‘Why not’), update of the design of the planes, airport branding accross its hubs and redesign of its inflight magazine called “Traveller”.
Traveller
Easyjet Traveller is the travel industry’s leading customer magazine (winner of Best Customer Magazine at the Travel Media Awards 2017). With its insider knowledge, stunning photography and design, Easyjet Traveller is a manual for the smart traveler. The title is loved by families, holidaymakers, affluent second-home owners, those visiting relatives and friends abroad and, of course, the airline’s growing number of savvy business passengers.
Frequency:
Monthly
Readership:
7.1 million passengers/month
Distribution:
available in every seatback on every plane
Advertising formats:
Double page spread, full page, half page, quarter page, inside front cover, inside back cover