United Airlines In-flight Magazine Advertising

Hemispheres

The goal with Hemispheres is to celebrate every facet of travel and directly engage the readers with stories and images that evoke the fun, surprise, and discovery of new places so vividly that they start planning their next trip before landing. Editorial policy covers travel, technology, business, fashion sport and global culture, presented in a beautifully designed package.
Hemisphere is ranked 1 for household income among magazine

Rhapsody

Luxury lifestyle magazine for first and business class passengers only: “The high-end leisure or business-class traveler has higher expectations, even in the entertainment we provide.” (Mark Krolick, director of marketing and product development)

The mantra at Rhapsody is “the finer things/the finer thoughts”—the idea being that a luxury lifestyle magazine should be about more than the materialistic. “Luxury” means many things to many people. With Rhapsody, the goal is to deliver every kind of luxury. Each month the magazine tells about the best fashion and food and wine, the best hotels and spas and adventure getaways, the best movies and books and museum exhibits. There are also in-depth interviews with fascinating celebrities, plus stories on sports, technology, business, and real estate. United Airline believes stories that inspire, that entertain, that make the passenger think, are a luxury.

Unites Airlines features the work of award-winning novelists. Since 2013, the magazine has featured the work of some 30 celebrated writers and author of the most recent Pulitzer Prize winning novel. Lovers of literary fiction have long had their eye on the magazine. But for content marketers, it’s worthy of note for two reasons: its exclusivity, and the caliber of its stories.

62% read Rhapsody most to every flight
60% rate Rhapsody good to excellent
38% consider purchasing after seeing Rhapsody advertising