Target passengers at the Middle East’s leading airlines
- On 14 November 2013
In 2013, companies from the Middle East and Asia occupied the entire top 10.
If Emirates has become the best company in the world (quality of check-in, boarding, cleanliness of the cabins, food and entertainment on board) ahead of Qatar Airways, Etihad Airways takes the palm of the best “First Class” and Turkish Airlines comes 9th as the only European company in this top.
*(The rest of the top 10 is occupied by Asian companies such as Singapore Airlines, All Nippon Airways, Cathay Pacific, Asiana Airlines or)
Reaching the high-end travelers of these companies in the Middle East represents a real opportunity: traveling many times a year for pleasure or business (*4 to 6 times/year), buyer profile ++ (*51% of regular travelers over the last 12 months regularly use the media on board), open to communication on board (*68% of regular travelers over the last 12 months use the media on board) they represent a qualitative target with strong purchasing power.
*Source: EMS 2013
According to IATA, the distribution of passengers in the Middle East represented 130 million passengers in 2011 and a forecast of +27.7% in 2016 is announced:
- To Asia: 47,425 million in 2011 and 65,255 in 2016.
- To Europe: 34,858 million in 2011.
- To the Middle East: 27,914 million in 2011 and 38,686 million in 2016.
Advertisers can reach it through various media: magazines, TV on board…
Emirates transported 39 million passengers last year compared to 34 million the previous year and according to its leaders the number of aircraft in its fleet will increase from 169 to 200 by 2018. In addition, in order to strengthen itself in France, the Emirati company wants to increase the number of connections.
Emirates
- Magazines: Open Skies, Portfolio
- On Board TV: AVOD System
Etihad Airways
- Magazines: Etihad, Aspire
- On Board TV: AVOD System
Turkish Airlines
- Magazines: Skylife, Skylife Business
- Ambient Media
